The 40-year-old Svala Björgvinsdóttir represents Iceland in Kiev with the cool ballad "Paper". After a new law imposed the equal pay of men and women in Iceland, the final of the Icelandic preliminary decision "Söngvakeppnin" proved absolute gender equality: three women, three men and a mixed duo were singing for the ticket to Kiev after their two preliminary rounds. Alone, the singer Hildur was swept with a wildcard of the Icelandic TV into the final after the spectators had already selected them in the first semi-final.
”Paper” is a mid-tempo electropop ballad. Barely a few seconds into the song, the edgy beat grabs the attention of the public. Just like in the 2nd semi-final of the selection, tattooed beauty Svala was dressed in a light-coloured suit, her star-dusted hair tied back in a ponytail and sporting large golden earrings. She looked confident throughout, while sharp use of spotlights, animated backdrop displays and laser effects suited the beat and overall atmosphere of the song. Difficult to go unnoticed.
"I really believed in this song and I knew that I could stand with it however this contest turned out," says Svala Björgvinsdóttir. She adds that she's going to do her very best to take the song as far in the contest as possible. "We wanted to do something original, not typical. I wanted to something creative and cool," she added.
Daughter of art (his father was a famous Icelandic singer of the 70s who also participated in Eurovision years ago), aged 40, Svala began singing and making records already when he was 7, then at 16 she founded his first band, the Scope. Svala has been in the music industry since the nineties when she was in a band. In 1999 she signed a record deal with EMI and Priority Records, releasing her debut album ”The Real Me”. The single of the same title reached the Billboard Top 40 Singles Chart. After this, Svala formed a band called Steel Lord with her brother and now husband. The band have since toured all over the world and have had their music featured on popular American shows. She mostly came to fame after scoring a bit hit in Iceland in 2001. After joining the band Svala has taken a stage name Kali
In 2008, the band had a traffic accident while on route to Reykjavik's airport. While all band members, including Svala, were seriously injured, no lives were lost. In 2012, Svala launched her own clothing line. In 2015, she appeared as one of the four judges on the Icelandic version of ”The Voice”.
Måns Zelmerlöw , who said that he “absolutely loves Iceland”, admitted that there were two songs in Icelandic national final that stood out for him in particular, although he wouldn’t specify which ones. When asked if Iceland had a potential Eurovision winner, Mans hesitated but eventually conceded that maybe one of the entries could earn Iceland its first ever win.
Iceland will participate in the first half of the first semi-final on 9 May.
Will Iceland qualify for the final in Eurovision Song Contest 2017?