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The Rise of Mobile Betting

Millions of people bet on a regular basis, and it is not only the number of people betting that has seen a rise over the past couple of decades. What we have also seen during that time is a change in how we all place our bets.

The rise we have seen has come via mobile betting. All bookmakers offer mobile betting, some have their websites designed and optimised to work on small screen mobile phones while others create an app that can be downloaded.

How each person completes their mobile betting is not too important, the fact is that more people are betting via a mobile than ever before, and this is only going to continue to grow in the future.

So, what is the appeal of mobile betting and why does the betting industry seem set on putting huge focus and investment in this area?

The Convenience Factor

It doesn’t really matter what aspect of life we talk about, the general public want things to be as convenient as possible. Look at how we shop, order food, send gifts and anything else you can think of, the majority of us choose our way because it is the most convenient way to do it.

This is exactly the same with betting, we all want to do it in the most convenient way possible. People don’t want to head out to a betting shop or stay at home and bet from their computer.

Mobile betting allows you to bet on events off the PGA Tour, or across any other sport without leaving your sofa, if you are at work you can bet from work, and in any other situation this is possible.

All you need is your mobile phone and an internet connection, which we all now have 99% of the time.

The Mobile Battleground

It is no secret that the future of the betting industry is going to be fought out on the mobile battleground. This is the reason we are seeing many bookmakers put huge focus and spend a lot of money on their mobile service.

If you look at the bookmakers listed on Oddsmanager, the majority offer a mobile app, and those that don’t are likely to be developing one at the moment. Betting offers play a great role in the services on offer, look for mobile options to move alongside them in the coming years.

One of the reasons why we have been able to have this battle has been thanks to the ongoing mobile battle between Apple and Samsung. They are striving to constantly improve their phones and make them bigger and better than ever before.

While they keep doing this, betting companies will have the best quality devices to showcase their products on.

The Future

In simple terms, you can expect bigger, better and more mobile betting to come around. It seems that the big companies all agree that mobile apps are the way forward and for this reason, expect the smaller ones to catch up and also offer one.

Don’t be surprised to see bookmakers doing something with their mobile service to try and stand out from the crowd. For example we could see a range of betting offers become available that are only to be used on the app, pushing customers towards the mobile service.

There will be punters out there right now who have a handful of betting accounts, and they place all their bets and do all of their comparisons via a mobile device, never logging on via a computer.

Expect this group to grow further and see a steady year-by-year rise.