Love Island is a British dating reality television series that originally aired on ITV in 2005. Although the first run of the series was cancelled in 2006, the network decided to revive the show and the revamped Love Island premiered on ITV2 on June 7, 2015. This time the contestants are regular people, not celebrities, like in the 2005 series. The second series of the show debuted on May 30, 2016. It is executive produced by Richard Cowles and produced by ITV Studios.
Hosted by Caroline Flack, Love Island takes twelve contestants and pairs them up the moment they enter the villa where they will live. The girls were given a right to choose their partners in the first series, and the second chapter reversed the order, with guys making the choice. Throughout the course of the series the couples have the opportunity to swap and change amongst themselves, and many take advantage of this opportunity. From the beginning to the end of the season, couples get voted out by viewers and must leave the villa. The last couple standing wins a grand prize of 50 000 British pounds. In the first season, model Jessica Hayes and Max Morley were the winning couple.
Rosemary Newell, Head of Digital Channels and Acquisitions for the broadcaster said: ‘Love Island has come back so strong this year, and become unmissable viewing, particularly with younger viewers, which is our focus on ITV2. As six weeks of hugely entertaining television come to a close, we’re delighted to be bringing the show back for a another run next year.’
Richard Cowles, Creative Director ITV Studios, added: ‘We couldn’t be more proud of the show which has found its perfect match in ITV2. We had well over a million loyal viewers tuning in to each episode and a million more watching via the ITV Hub – all desperate to get the latest news from the Love Island villa. GME Director of Programming, Tony Moulsdale, said: "Love Island has gone from strength to strength with a fantastic second series drawing an ever larger and more engaged audience. We're delighted to be working with ITV Studios to deliver more next year."
The show has achieved record audiences in 2016 - doubling last year's series average - with consolidated figures currently standing at an average of 1.3 million viewers/a 6% share of viewing across the series. The series has been a huge success for ITV2’s target demographic of younger viewers, with an impressive 64% of the audience under 35.
Hopefuls for taking part in the 2017’s season will need to be over 18 with a valid British passport and must be available for up to seven weeks in June and July 2017. The closing date is April 30, 2017. ITV2 are looking for vibrant singles from across the UK who want to head to the sun, in search of a summer of love. The chosen cast will spend time in a luxury villa, getting to know one another - but to remain in paradise; they must couple up and win the hearts of the public who ultimately decide who stays on Love Island.
There is no odds on Love Island 2017 yet.