Soft2Bet is a trusted name in the global iGaming world. The company builds and manages online casinos, sports betting platforms, and software solutions for operators worldwide. Since its founding in 2016, Soft2Bet has gained a strong reputation for reliability, transparency, and creativity in online gaming. Behind its success stands Uri Poliavich, the founder and CEO, whose vision turned a startup into one of the most respected iGaming technology companies. From innovative tools like the MEGA platform to responsible gaming programs and global brand expansion, Soft2Bet continues to shape the future of online entertainment.
What Is Soft2Bet?
Soft2Bet is a global iGaming technology company that provides solutions for both casino operators (B2B) and end players (B2C). The company’s products include everything an online casino or sportsbook needs to launch, manage, and grow successfully. Soft2Bet designs and operates a range of gaming brands across Europe and North America. The company’s flagship product is MEGA (Motivational Engineering Gaming Application) a gamification platform that increases player engagement through missions, challenges, and rewards.
Core Focus Areas of Soft2Bet
- Gamification and Engagement: Turning gaming into a more interactive experience.
- Regulatory Compliance: Meeting high legal and security standards in 11 countries.
- Innovation: Constantly improving software and gaming features.
- Responsible Gaming: Promoting fair, secure, and safe gameplay.
- Global Reach: Serving millions of players through 19 gaming licenses.
The Story Behind Soft2Bet
Before becoming a global iGaming leader, Soft2Bet started as a small startup with a vision to improve online gaming. This section explores how the company grew, its early challenges, and the steps that shaped its success.
How It All Started
Soft2Bet was founded in 2016 by Uri Poliavich, who wanted to improve the online gaming experience. His goal was to combine entertainment with transparency and technology. From a small team in Malta, Soft2Bet quickly grew into a multinational company.
In the early years, the company focused on developing its own gaming brands. As demand for better engagement tools increased, Soft2Bet started offering complete technology packages to other operators. This expansion allowed the company to serve both players (B2C) and businesses (B2B).
Headquarters and Workforce
Soft2Bet is headquartered in Malta, a leading hub for licensed online gaming. The company employs over 100 people, including developers, designers, compliance officers, and support staff. Every department works together to deliver safe, innovative, and compliant solutions.
Global Expansion
Since 2016, Soft2Bet has grown into 11 regulated markets and obtained 19 operational licenses. It holds approvals in Denmark, Sweden, Romania, and Ontario (Canada), and has announced plans to expand into New Jersey, USA.
This expansion shows Soft2Bet’s focus on legal compliance, responsible gaming, and long-term growth.
MEGA: Motivational Engineering Gaming Application
The MEGA platform represents Soft2Bet’s commitment to improving player engagement. By turning traditional gaming into interactive experiences, MEGA motivates players with rewards, challenges, and missions, offering both operators and users a more engaging, enjoyable, and measurable way to enhance online gaming performance.
What Is the MEGA Platform?
MEGA is one of the most successful innovations from Soft2Bet. It stands for Motivational Engineering Gaming Application and was officially launched in 2023. The platform’s goal is simple make gaming more enjoyable by giving players missions, achievements, and goals to complete.
Instead of just spinning reels or placing bets, players participate in interactive experiences. This system boosts engagement, loyalty, and overall enjoyment.
Key Features of MEGA
- Customizable Gamification: Operators can design personalized missions and challenges.
- Reward Systems: Players earn badges, points, and bonuses for completing actions.
- Dynamic Retention Tools: MEGA tracks player behavior and adjusts rewards.
- Seamless Integration: Works smoothly with casino and sportsbook platforms.
- Flexible Segmentation: Operators can target different audiences with specific offers.
Proven Results from MEGA
The MEGA platform has had a clear and measurable effect on player engagement:
- 4X increase in player screen time
- 65% rise in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% growth in Average Revenue Per User (ARPU)
Why MEGA Is Different
Unlike most gamification systems, MEGA isn’t just a tool it’s a complete solution. It focuses on player motivation and operator profitability at the same time. The platform creates a fair and rewarding environment that keeps players active while helping casinos grow sustainably.
Soft2Bet’s B2C Gaming Brands
Soft2Bet owns and operates several iGaming brands across regulated markets. Each brand is tailored to meet local preferences, ensuring that players enjoy a localized experience with high-quality games and payment options.
Major Brands Operated by Soft2Bet
Soft2Bet manages several successful online gaming brands, each designed to meet local market preferences. This section highlights their key features, target audiences, and unique offerings, showing how Soft2Bet delivers engaging and tailored experiences across different regions.
1. Betinia
Betinia operates in Denmark and Sweden, offering a mix of casino games and sports betting. It engages players with tournaments, loyalty programs, and cashback offers. The brand focuses on delivering a local, user-friendly experience while keeping gameplay exciting and rewarding for both new and regular players.
2. Campobet
Campobet is popular in Nordic countries and combines live betting, virtual sports, and classic casino games. Designed for seamless mobile and desktop play, it supports fast payments and ensures an engaging, interactive experience. Campobet prioritizes local preferences, creating a brand that resonates with Nordic players.
3. Tooniebet
Licensed in Ontario, Canada, Tooniebet offers a localized experience for Canadian players. The platform includes region-specific themes, competitive bonuses for new users, and regular weekly competitions. Tooniebet focuses on providing an entertaining, secure, and rewarding environment for sports betting and casino gaming alike.
4. Quickcasino
Quickcasino operates in Sweden, emphasizing speed and convenience. Players enjoy instant deposits, fast withdrawals, and a wide range of casino games. The platform also provides responsible gaming tools to ensure player safety, making it a secure and reliable choice for Swedish online casino enthusiasts.
5. Don.ro
Don.ro serves the Romanian market with local-language support and region-specific payment options. The platform combines traditional casino games with modern features, offering a user-friendly, immersive, and safe gaming experience tailored to Romanian players. It focuses on accessibility and consistent player engagement.
Strength of Soft2Bet’s Brands
- Each brand features local currencies, languages, and bonuses.
- Over 12,500 casino games and 1 million live events per year are available.
- All brands use Soft2Bet’s MEGA platform for better engagement.
Soft2Bet’s B2B Solutions for Operators
Soft2Bet provides complete turnkey solutions for online casino and sportsbook operators. These solutions help businesses launch faster, reduce costs, and stay compliant with legal requirements.
Main Services for B2B Clients
Soft2Bet provides operators with a full range of B2B services designed to simplify platform management. From account handling and game integration to payments and customer support, these solutions help operators run efficient, compliant, and engaging gaming businesses.
1. Player Account Management (PAM):
Soft2Bet’s PAM system allows operators to manage every aspect of a player’s account efficiently. From tracking deposits, withdrawals, and bonuses to analyzing player behavior, PAM provides detailed insights, helping operators make data-driven decisions that improve engagement, retention, and overall platform performance.
2. Frontend Customization:
Soft2Bet enables operators to fully customize their platform’s appearance and user experience. From branding and color schemes to layouts and navigation, operators can design a website that matches their audience’s expectations, creating a unique and intuitive interface that enhances player satisfaction and loyalty.
3. Casino Integrated Solution:
Operators gain access to thousands of casino games from top global providers through Soft2Bet’s integrated solution. Slots, table games, and live dealer experiences are all included, allowing operators to offer a rich, diverse gaming library without worrying about technical integration or maintenance.
4. Sportsbook Integrated Solution:
Soft2Bet’s sportsbook solution supports multiple sports, tournaments, and live events with customizable odds and betting markets. Operators can provide real-time data, competitive offerings, and user-friendly interfaces, ensuring a comprehensive and engaging betting experience for players worldwide.
5. Managed Services:
Soft2Bet offers a complete suite of managed services, covering customer support, technical assistance, risk management, and fraud detection. Operators can rely on dedicated teams to maintain smooth platform operations, protect player accounts, and ensure compliance with all regulatory requirements.
6. Payments Integration:
Soft2Bet connects operators with more than 70 payment methods across 20+ currencies. This integration ensures secure, fast, and convenient transactions for players, reducing friction during deposits and withdrawals, and helping operators expand their reach to a global audience efficiently.
Soft2Bet’s B2B division allows companies to focus on marketing and player retention while Soft2Bet handles technology, payments, and compliance.
Soft2Bet Invest: Encouraging Innovation in iGaming
In July 2024, Soft2Bet announced Soft2Bet Invest, a €50 million fund designed to support innovation in the iGaming industry. The goal is to help new companies and creative minds develop products and ideas that can shape the future of gaming.
Key Goals of Soft2Bet Invest
- Support startups and entrepreneurs in gaming.
- Offer financial help and business mentoring.
- Strengthen innovation across Europe and beyond.
In September 2024, Soft2Bet Invest received the Outstanding Contribution to Gaming award at SiGMA East Europe, recognizing its impact on industry development.
This initiative shows Soft2Bet’s long-term vision building a better and more diverse gaming future by supporting others.
Responsible Gaming: A Core Company Value
Soft2Bet prioritizes safe and responsible gaming in every aspect of its operations. The company focuses on protecting players by implementing advanced monitoring systems, age verification, self-exclusion options, and deposit limits. Soft2Bet also trains staff on responsible gaming practices and conducts regular audits to ensure compliance with strict international regulations. By combining technology, education, and oversight, Soft2Bet creates a secure and fair gaming environment, helping players enjoy entertainment responsibly while maintaining trust and transparency across all its platforms.
Key Measures Taken by Soft2Bet
- Fraud Detection and Prevention: Advanced systems monitor unusual activity.
- Player Self-Exclusion: Users can set time or deposit limits.
- Age Verification: Ensures that all players meet legal age requirements.
- 24/7 Support: Teams help players who seek assistance with gaming limits.
- Independent Audits: Conducted by regulators to ensure fairness and compliance.
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Soft2Bet’s responsible gaming department works closely with licensing authorities to ensure every platform meets legal and ethical standards.
What Makes Soft2Bet Unique
Soft2Bet stands out from competitors because it combines experience, technology, and regulatory trust. Below are the key features that make it different from other iGaming providers.
1. Flexible Gamification
Soft2Bet allows operators to select from a variety of gamification tools, such as leaderboards, collectible avatars, challenges, and achievements. This flexibility enables operators to create highly personalized experiences for different player segments, boosting engagement, encouraging repeat visits, and increasing overall satisfaction while keeping gameplay interactive and enjoyable.
2. Large Game Library
Soft2Bet provides access to over 12,500 games from leading providers, including slots, poker, table games, and live dealer titles. This extensive library ensures operators can offer a diverse and engaging gaming experience to players, covering multiple genres, skill levels, and preferences, keeping content fresh and players consistently entertained.
3. Strong Compliance System
Holding 19 licenses across 11 jurisdictions, Soft2Bet ensures all operations meet global regulatory standards. This robust compliance framework safeguards player data, maintains fair play, and guarantees secure financial transactions. Operators and players can trust the platform to operate transparently and responsibly in every market it serves.
4. Multi-Language and Multi-Payment Options
Soft2Bet supports 20+ languages and 70+ payment methods, allowing operators to reach a diverse international audience. Players can interact in their preferred language and use convenient, secure payment options, enhancing accessibility, trust, and engagement while ensuring smooth deposits and withdrawals across multiple regions.
5. Reliable Results
Soft2Bet’s MEGA platform delivers measurable success through advanced gamification. Data shows it significantly increases player engagement, deposit amounts, and retention rates. Operators benefit from higher revenue and a more loyal user base, while players enjoy interactive, rewarding experiences that keep them coming back consistently.
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Awards and Industry Recognition
Soft2Bet’s dedication to innovation, technology, and leadership has earned it numerous prestigious awards worldwide. From the Global Gaming Awards EMEA to the iGaming Sword Award, the company has been recognized for its exceptional platforms, groundbreaking MEGA gamification system, and visionary leadership under Uri Poliavich. These accolades highlight Soft2Bet’s consistent commitment to quality, reliability, and excellence, reinforcing its reputation as a trusted and forward-thinking player in the global iGaming industry.
Major Awards and Honors
Soft2Bet has received recognition from top industry organizations for its innovation, technology, and leadership. The following awards highlight the company’s achievements and contributions to global iGaming.
Triple Winner at the 2025 Global Gaming Awards EMEA
- Executive of the Year: Uri Poliavich
- Platform Provider of the Year: Soft2Bet
- Product Launch of the Year: MEGA Platform
iGaming Sword Award 2023: Turnkey Supplier of the Year
Outstanding Contribution to Gaming 2024: SiGMA East Europe
These awards highlight Soft2Bet’s dedication to product quality and innovation in online gaming.
Global Reach and Future Expansion
Soft2Bet continues to expand its presence in the global iGaming market, focusing on accessibility and regulatory compliance. With operations across Europe and North America, the company is preparing to enter the United States, further extending its reach and influence in regulated markets worldwide.
Ongoing Expansion Plans
- New licenses in additional regulated markets.
- More local-language versions of its iGaming brands.
- Growth of the MEGA platform with improved analytics.
- Continued focus on responsible gaming initiatives.
[Insert map: Global Expansion and New Licensing Plans]
Soft2Bet’s strategy focuses on stable growth while maintaining compliance and trust in every market it enters.
How Soft2Bet Is Changing the iGaming Industry
Soft2Bet is transforming the online gaming experience by combining technology, gamification, and responsible practices. Beyond providing games and platforms, the company influences industry standards, improves player engagement, and supports operators in delivering safer, more interactive, and enjoyable gaming experiences worldwide.
Areas of Impact
- Gamification: Encourages players to interact more deeply with content.
- Technology: Simplifies operations for casino owners.
- Regulation: Sets high standards for fair and safe gaming.
- Corporate Responsibility: Promotes transparency and community support.
By combining entertainment with accountability, Soft2Bet builds long-term trust between operators and players.
FAQs
1. What is Soft2Bet and what services does it provide?
Soft2Bet is a global iGaming technology company offering solutions for both B2B operators and B2C players. Its services include online casinos, sportsbook platforms, payment integration, player management, gamification, and responsible gaming tools.
2. What is the MEGA platform, and why is it important?
MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s gamification platform that increases player engagement through missions, rewards, and challenges. It enhances player retention, boosts deposits, and helps operators deliver interactive and profitable gaming experiences.
3. Which iGaming brands are operated by Soft2Bet?
Soft2Bet operates several localized brands including Betinia, Campobet, Tooniebet, Quickcasino, and Don.ro. Each brand targets specific regions with local languages, currencies, and games, providing a tailored and immersive experience for players in regulated markets.
4. How does Soft2Bet support responsible gaming?
Soft2Bet prioritizes safe gaming by implementing age verification, deposit limits, self-exclusion options, fraud detection, and 24/7 support. Regular audits and compliance checks ensure players enjoy secure, fair, and responsible online gaming experiences.
5. What awards and recognition has Soft2Bet received?
Soft2Bet has earned multiple industry awards, including Global Gaming Awards EMEA (Executive of the Year, Platform Provider of the Year, Product Launch of the Year), iGaming Sword Award, and Outstanding Contribution to Gaming at SiGMA East Europe.
Conclusion
Soft2Bet is more than just an iGaming provider; it is a trusted technology partner and a responsible operator. Since its founding in 2016, the company has consistently delivered innovative gaming platforms, supported new ideas through Soft2Bet Invest, and maintained high standards for safe, fair, and enjoyable online gaming. From Uri Poliavich’s strategic leadership to the award-winning MEGA gamification platform, every aspect of Soft2Bet’s growth reflects dedication to both innovation and responsibility. As the company expands into new markets and reaches more players globally, it continues to provide secure, engaging, and reliable gaming experiences that inspire trust and loyalty.